About Pedroni Race
Pedroni Race was born thanks to the experience of Michele Pedroni (former Italian downhill champion), who has dedicated his entire career to the design, production and evolution of frames, and Stefano Giussani, who comes from the world of aeronautics and represents the most business-oriented portion of this innovative start-up.
Michele started producing downhill and enduro bikes in 1998, initially founding Pedroni Cube and the Pedroni Kjub Racing Team, one of the longest running in the Gravity sector, collecting many national and international victories. In 2013 Pedroni Cycles and Movetech s.r.l. was founded, and Michele consolidated his strong expertise in both frame design and production and in composite technology. In 2018, the first e-MTB models were born.
In 2021, Michele and Stefano Giussani found Pedroni Race, with which they move from an artisanal reality to a more structured one with higher sale volume and the ambition to compete internationally. The new Pedroni Race brand is born.
In 2022, Michele and Stefano are joined by Sherin Kelaart, an expert in carbon technology. Sherin has worked since 2005 in renowned companies in the composites industry supplying top presigiuous brands in the racing automotive and motorcycle sectors. Sherin is supported during lamination by Gabriele Vacondio, a very talented young man who brings important experience in the composites sector to Pedroni Race.
The Sales Director of Pedroni Race is Roberto Sergiusti, who has always been passionate about MTB and especially about Pedroni products. With 20 years of sales experience, Roberto is creating the sales network that supports Pedroni Race in this delicate start-up period.
In the role of Digital Marketing, there is Marco Pirazzoli, another talented young man, who not only loves downhill racing, but has a strong passion for everything that is communication on socials. In fact, Marco organises and executes all digital marketing activities with the important responsibility of increasing the brand's presence among enthusiasts.